Marketing & Sales

CWSAMS combines more than two decades of real world experience with cutting-edge technology to maximize net revenue. We have a full-service advertising and sales department skilled at marketing government assets. Our sale managers have extensive experience in analyzing property and market factors and selecting the sale method that results in the highest net revenue. Over the past 5 years, the expertise in this area has generated more than $207 million for the Executive Office of Asset Forfeiture at 93% of appraised value. This was accomplished during a housing crisis for a portion of the contract when all markets were suffering.

Our Marketing and Sales services include:

• Evaluation of property type, value, location, property restrictions, market conditions, and potential buyer pool
• Recommendation for optimum method of sale (broker, auction, online)
• Creation of sale plan detailing sale method, target market, and marketing campaign
• Use network local Broker Communities to achieve maximum return on assets
• Promote of asset sales on the CWSAMS marketing website to include Broker Sales, Live Floor Auctions with Simulcast Bidding and Online-Only Auctions
• Use CWSAMS auction platform and CWSAMS native App for iPhone and Android to maximize global reach to potential buyers, provide sale information, and facilitate public participation
• Design and execute local, national, and international advertising campaigns that utilize print, internet, social media, trade and additional sources
• Deploy email marketing campaigns to our subscriber list to inform buyers when a sale that meets their interest is upcoming
• Prepare property for sale and conduct open houses
• Monitor sale and provide post-sale reports